Cycling and the City – press release

30.06.2011 PRESS RELEASE – FOR IMMEDIATE RELEASE

CYCLING AND THE CITY

The Newcastle Cycling Campaign witnessed some political panache during BikeWeek when leading city chiefs took up the challenge to cycle the city.

Cllr Nick Forbes (leader of the Newcastle City Council), Cllr Henri Murison (Cabinet for Quality of Life) and Cllr Nigel Todd (Cabinet Deputy for Environment and Transport) – amongst many others – saddled up to show their support for city cycling. And they really did – with enormous elegance and ease.

This collaborative cycle extravaganza was organised by Newcastle Cycling Campaign in conjunction with Scratchbikes (Newcastle bicycle hire), Recyke Y‘Bike (refurbishing bicycle charity) and Saddle Skedaddle (Byker-based national cycle holiday provider) lending their bikes and expertise to the event.

Katja, chair of the Newcastle Cycling Campaign summarised the event “Listening to Nick before the event, we feel much encouraged for city cycling. Especially when our council leader showed some real understanding of cycling and cyclists’ needs. Cyclists were today given some guarantee for cycling in our city to improve in the near future. The Loopy Lanes initiative certainly helped to highlight the silliness of some of the current cycle infrastructure. It is the infrastructure that must change as it is one of the main reasons why people don’t cycle even though they would like to. I am confident this time we have been heard.”

The local press captured the campaign’s mood perfectly with a page 7 article in the Journal, two appearances on BBC Look North, a BBC Radio Newcastle interview, and a BBC Tyne & Wear website online article. Catherine McKinnell MP kindly blogged about the event sending her best wishes. Thank you. We also thank our campaign members who talked to decision-makers throughout the ride explaining and discussing cycling matters.

For Councillors who weren’t able to make it this time another chance will be organised soon, ahead of the annual re-run of the 4C = City Chief Cycle Challenge, in the tradition of the “Parliamentary Bike Ride” for ‘bridge building’ and garnering support and consideration for cycling and cyclists.

Name Katja Leyendecker
Phone Number 07828 60 4349
E Mail newcastle.cycling.campaign@gmail.com

The photographic credits : Ted Thomas
#1 – Ready, steady. Follow the leader.
#2 – All in good humour. What you see is what you get.