Newcastle Cycling Campaign

AGM 2018 Part 2 – City4kids

At our AGM, Sally set out the context for our City4kids campaign. Back in 2015, as part of the Cycling City Ambition Fund (CCAF) bid, Newcastle City Council illustrated the impact of infrastructure improvements by using cartoons showing people’s new motivations and potential change. The CCAF cartoon character is called Susie from Jesmond. She is a young mum who drives her kids to school but doesn’t particularly enjoy the experience. Through community events words spread, and she learns that changes are going to happen in her neighbourhood: protected bike lanes will be installed, and the local high street (Acorn Road)[…]

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